"If I do something I think is new, it will be misunderstood, but if people like it, I will be disappointed because I haven't pushed them enough. The more people hate it, maybe the newer it is. Because the fundamental human problem is that people are afraid of change. The place I am always looking for;because in order to keep the business I need to make a little compromise between my values and customers' values;is the place where I make something that could almost;but not quite;be understood by everyone."
rei kawakubo.
